Ten Turismo

En la entrevista que se realiza a Martin Schobert de la Oficina de Turismo de Austria se dan algunas sugerencias sobre cómo conseguirlo.

En resumen: Honestidad, credibilidad y principalmente saber escuchar, todo ello con un tono cercano.

 Aunque quede resumido en una frase, la implicación de lo que en ella se recoge es trascendental, hace falta ser valiente, dedicar tiempo y esfuerzo y comprometerse con el turista, ofrecerle la información que necesita y proporcionarla de una manera diferente, desde la proximidad, la cercanía y la veracidad.

Es necesario comprender qué se pregunta para acertar con la respuesta.

No es habitual encontrar blogs de destinos turísticos que cumplan estos requisitos, quizás la excesiva preocupación por respetar un tono oficial y decir lo políticamente correcto impide informar al consumidor (o prosumidor) con las características que éste demanda.

A continuación os dejo la entrevista completa.

Interview: Martin Schobert from the Austrian National Tourist Office

Why do you blog? Do you have specific goals?

Currently we use 4 different types of blog formats:

1. Culinary Travel Blog (blog.austria.info, German language, started in 1/ 2007, goal: to inform potential short trip guests about good ideas for a weekend with friends, our first Blog experiment to find out if social web is useful for communication in travel & tourism)

2. Tourism Knowledge Blog (blog.austriatourism.com, German lang., b2b, knowledge transfer for the Austrian travel industry, started in 1 / 2008)

3. Xing group of Tourism Industry of Austria (TouristikerInnen aus Österreich, b2b, interaction & knowledge exchange among austrian hoteliers, destination employees, travel universities …, started in 8/2008, currently nearly 500 members, we blog & discuss about different topics which are interesting for the travel industry, no sales agents could join the group!

4. Different microblogs on twitter (@austrian_berlin, @austriatourism, @austriatravel & different employees are using twitter accounts, f. e. Mine is @joebertl, goals: authentic communication, interaction & support with potential visitors & travel industry, currently we build up usage of twitter by our travel information team to answer questions and advise where 2 go & what 2 see).

How do you come up with new post topics?

 I think about what is an interesting travel or b2b information for myself & if it provides a benefit to anyone else I try to find a timeslot in my calendar for posting it. What writing style do your readers seem to like best? Definitely insider tips. They dislike boring press releases or marketing text.

What was your most popular blog post ever?

 I’ve never checked. I think that every post is popular if a person invests his/her time to answer or interact with a comment or retweet. Then I have communicated well. And that is my job.

What’s your biggest tip about writing a successful blog post?

Be authentic, trustful and forget about speaking. Listening & answering is important!

How do you attract new readers to your site?

Word of mouth.

What is the most common mistake new bloggers make?

Not listening!

What are your 3 best tips for blogging?

Think about the benefit you’ll provide with your post. Use pictures to show what you want to write Take care to answer your readers

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Tagged as: Austrian National Tourist Office, martin schobert